SEO Guide for the Web Site Manager
The purpose of this guide is to help you enter search engine code for the properties/products/articles for the search engines that you enter into your web site manager.  You can enter titles, descriptions and keywords for each item.  This ensures that your web site is coded for more titles and keywords, and will help it rank higher on the search engines.  This guide will cover how to choose appropriate titles, descriptions and keywords and where to enter them into your web site manager.  Examples are given to help guide you through this process.

Deciding What Phrases to Use as Titles, Descriptions and Keywords

Before you start inputting the code, you will need to figure out which terms and phrases are appropriate for your items.  Follow these steps to decide what titles, descriptions, and keywords will be best to use for your items.

Step 1. Go to your internet browser’s address bar (the place where you type in the "www.whatever.com") and type in http://tools.seobook.com/general/keyword/ (make sure to NOT include the www in this case). If this tool is not working, please try this link, http://www.keyworddiscovery.com/search.html, for information.

Step 2.  You will see on the screen Keyword Selector Tool. This tool will allow you to see how many searches have been done in the last month for the words/phrases that you will be entering into the code for each of the items in your web site manager.  This tool will help you decide what phrases are the best for the items you are going to be inputting into the manager.

Step 3.  Take a moment to think about your item or product and how you would like it to be found on the search engines.  For instance, if you are inputting a new property into the manager that’s in Boone North Carolina, then you would want to think about keywords related to Boone North Carolina Real Estate.  So you would type into the box, “Boone North Carolina Real Estate” or “Boone NC Real Estate”.

Step 4. The keyword tool, Overture, will show you how many searches for your phrase have been done within the last month.  In some instances, you will find that your phrase has had zero searches. In this case you will know that coding your items for these phrases will be of no help to you on the search engines. You want to choose the phrases that get the most searches and are relevant and specific to your items. Take some time to investigate different phrases and words for your items. You may wish to keep notes of the search phrases and descriptions you use in a notepad or word file.

Note:  Sometimes depending on your product or property, there won’t be any searches that are related to the item. In this instance, you should think about uses for the item, and try and think about what common people who are not in your field would be searching for when they are looking for what your product provides.  In some cases it might be more helpful to go broader and more general.  For properties, keep in mind that when people search they are usually specific to the state.  For example, if the property is in Jefferson NC, then you wouldn’t want to find phrases related to Jefferson Real Estate (because there are many Jeffersons in the United States) - you would want to choose phrases related to Jefferson NC Real Estate, or Jefferson North Carolina Real Estate.

Using the Phrases You Found to Create Titles, Descriptions and Keywords
Now you have found some terms and phrases to code your items in the web site manager.   You will be using the best phrases and terms for your titles, descriptions and keywords.

To pick a title simply pick the highest searched phrase according to Overture. The title is the most important aspect of being found on the search engines.

Following the example:  If you searched on Overture, “Boone North Carolina Real Estate,” you will see that it gets quite a lot of searches, as does “Boone NC Real Estate.”  You will want to use these phrases (exactly) as your titles, instead of the related searches like “Real Estate in Boone North Carolina.”

To come up with a good description sentence be sure to include a little information about your property/article/product, using a few phrases and terms that had the most amount of searches done as indicated by Overture. You might want to also include your business name if that is relevant.  Basically the description sentence is just that, a sentence describing what you are entering into the manager. You will want to be broad, so that you can use some of the highly searched phrases according to overture.
 
Following the example: My Business Name offers Boone North Carolina Real Estate, beautiful Real Estate in Boone North Carolina, just off Hwy. 105. Don’t worry about grammar for the search engine coding ~ it does not apply, and it is important to get the top keywords/phrases in your code. Be sure to keep your description sentences less than 23 words.

When deciding upon keywords pick the highest 5 or 6 phrases and terms and list them with commas in between each.  Be sure to make all words lower case.

Following the example:  boone north carolina real estate, boone nc real estate, real estate in boone nc, real estate in boone north carolina, high country real estate.

Note:  The Overture tool will list all the searches related to the phrase you are searching for. You can use the related search phrases that Overture gives you in forming the Descriptions, to ensure you include the highest searched phrase and other phrases related to your item, and your website will have a higher chance of being found for one of those phrases. 

For example:  If you typed in Boone North Carolina Real Estate into the Overture tool, it will show how many times “Boone North Carolina Real Estate” has been searched for and also give you a listing of other related searches that were done, like “real estate in boone north carolina”.  You can use the other listed related searches in coming up with your keywords and descriptions. 

You can use some of the other related searches for titles as well if you have a variety of items that are the same, but be sure to at least include the highest searched phrase.

Where to Put Newly Created Titles, Descriptions and Keywords:
Now you’re ready to input the terms and phrases you have researched into your web site manager or online store. If you are entering a new item, log in to your web site manager and click on the “New” link. Once you have input the item’s details, scroll to the bottom of the page and input the Meta Title, Meta Description and Meta Keywords.

If you are adding code to existing listings, log in to your web site manager, click on the “List” link and select the item you are modifying. At the bottom of the item’s detail page, you can input the Meta Title, Meta Description and Meta Keywords.

For each item you will need to do this.  After you input the title, description and keywords be sure to click “submit” to save the updated information for each item.

If you choose to not enter in any title, description or keyword, the web site manager will automatically default to the settings that we have input for the main page of your web site.  It may not be as specific as you would like, therefore it is beneficial for you to put in titles and descriptions and keywords for each item that you enter into the manager.  The more titles, descriptions and keywords that you code for the easier it will be for people to find your website on the search engines.

You can also add search engine titles, descriptions and keywords into your online store manager. By coding your products and their categories, you have a better chance of being found on the search engines.  After you have done some research on the terms that have anything to do with your products, you can input the terms very easily by following these directions.

Go into your manager, with your username and password.  After you have signed in, the manager Main Menu screen will be showing. On this screen you will see a few “tab” like buttons at the top of the page that read: orders, customers, products, categories, etc.

To enter the search engine coding for the products, you can click on the Products tab. When you do this, the screen will display all of the products that you have input into the store. If you click on one of your products, the Edit Product screen will show.  Using your mouse, scroll down the page and find the section near the bottom of the page that has fields that read: Meta Title, Meta Description, and Meta Keywords. This is the place where you will enter the title, description and keywords that you have come up with after researching for appropriate search terms with overture. After entering each code into its appropriate field, you then click on the “Save Product” button at the bottom of the page, and the information that you entered will be saved.  You must do this for each product, if you wish for each product to be coded for the search engines.

To enter the search engine coding for the different categories that you have in your online store simply, go to your Main Menu screen and click on the Categories tab at the top of the page. After clicking on the tab, you will see the Categories that you inputted into the store listed. To enter coding into each one of the categories, click on the edit link next to each category. When you do this you will see the Edit Category page displayed. You will see at the bottom of the page there are spaces labeled: Meta Title, Meta Description, and Meta Keywords. These are the spaces where you can input the terms and coding that you have researched regarding the title, description and keywords. After you have input the information into each field, click on the “Save Category” button at the bottom of the page. You must do this for each category, in order for each category to be coded for on the search engines.

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